Partner With Bryant

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Are you ready to Partner with Bryant?

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Our dealers and entrepreneurs – building businesses that thrive and support their local communities. When equipped with the right products, tools and training and a winning culture, we know you create satisfied customers for life.

At Bryant, we want to set up our dealers and Distributors for success. When you take advantage of the right tools, training and support, you’re in a position to do Whatever It Takes®.

To better meet your needs, our programs and resources are separated into six key areas meant to help drive your business.

While many of our programs and resources have multiple benefits, we’ve designed this piece to focus on the primary benefit of each. We’re providing this guid in hopes that you will become more aware of the programs and resources available to you.

Dealer Locator

Benefits:

• Business information available 24/7 on high-traffic brand website
• Promotes your online ratings and reviews
• Allows you to actively track leads through sales process
• Lets you display marketing message instead of address
• Promotes participation in programs like Factory Authorized Dealer, Ductless Dealer, and financing
• Promotes hours of operation and years in business

The Dealer Locator in Bryant.com builds your online presence, creating valuable leads for your business. Consumers are able to locate and differentiate dealers based on location and certifications.

Requirements:

• Open to all dealers
• Prior Distributor approval and enrollment required

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Ratings & Reviews

Benefits:

• Satisfaction feedback at no cost to dealers
• Additional exposure on the Dealer Locator
• Promotes dealership

Located on the Dealer Locator, Ratings & Reviews gives dealers the ability to gain further exposure with consumers and helps drive consumer behavior. Provides dealers a platform to display their excellent customer service through the words and ratings of their consumer base.

Requirements:

• Open to all Bryant dealers

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Call Tracking

Benefits:

• Lead generation monitoring
• Record and store leads
• Enhance customer service training and relationship management
• Dashboard access 24/7 on HVACpartners

Individual, local and easy-to-track dealer phone numbers featured on Bryant.com or any of a dealer’s marketing campaigns – allows dealers to track, record and analyze calls generated to their business to help manage lead generation. Call recording is available to help dealers monitor customer calls.

Requirements:

• Open to all Bryant dealers

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Online Scheduling

Benefits:

• Leads in Your inbox – Online scheduling leads from the Dealer Locator are delivered directly to your inbox or to anyone you assign
• Value-Added Tools – Use the optional mobile app to send your customer a link to track your technician’s arrival to their home in real time
• No-cost, Easy-to-Use Platform – Choose to manage only our Dealer Locator leads to leverage the tools for your entire business; the platform is free to use
• Factory Authorized Dealer Exclusive Benefit – Offer an online scheduling feature on YOUR website for free by adding a personalized “Schedule Now” button

When your potential customers are searching for a dealer online, they intend to call right away but sometimes life gets in the way. Some customers even prefer to communicate electronically. Adding and online scheduling feature to your listing on the Bryant Dealer Locator will help you capture more leads in an increasingly mobile, on-demand world. Plus, this program delivers leads directly to your email inbox paired with an easy-to-use platform and value-added tools.

Requirements:

• Open to Bryant dealers in the US only
• Participation at distributors discretion
• Must be a Factory Authorized Dealer to take advantage of personalized “Schedule Now” button for your website

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Bryant Social Crew

Benefits:

• Provide Bryant dealers with quality content to share on your social channels
• Receive a weekly email from Bryant with new content you can share on your social media sites
• Every email you open and piece of content you share earns points, giving you a chance to earn Bryant branded merchandise

Bryant Social Crew is a turnkey approach to sharing social media content on your social media platforms in a simple, convenient, and quick way. Create an account at BryantSocialCrew.com, connect it to your dealership’s social media accounts, look for a Bryant email with content to share and click the “share now” button. Bryant Social Crew will post the content on your social media channels.

Requirements:

• Open to all Bryant dealers
• Dealer must sign up to receive weekly email with social media content

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Custom Dealer Websites & SEO

Benefits:

• Preferred web vendors help design and optimize your website
• Fast and easy to set up a website
• Pre-written verbiage available
• Customizable with your own text, testimonials or referrals
• Full-service web hosting available
• Ongoing support and development

Bryant offers you an exciting opportunity to gain the benefits of internet marketing without the challenges of development and maintenance. Through our preferred supplier relationships your website can be up and running in very little time.

Requirements:

• Open to all Bryant dealers, Compliance with Bryant advertising guidelines must be upheld

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Warm Call Transfer

Benefits:

• Fresh leads served directly to dealers
• Consumer receives connection to dealer in their area who can help with service request

An easily accessible 1-800 option for consumers to contact Bryant. The Call Center will use the Bryant Dealer Locator and transfer the consumer to the dealer and remain in the line until the consumer is connected to a dealer representative, resulting in more sales or service opportunities for your dealership.

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Bryant Flex Program

Benefits:

• Stand out from competition
• Flexible solution for dealers
• Let Bryant help you meet a variety of consumer needs
• Can be used as Salesperson SPIFF
• Can be used as consumer rebate

Bryant Flex provides rebates on equipment sales directly to you, Bryant dealers! This allows you the flexibility to determine the best way to use rebates to help drive leads and close deals at the kitchen table. Depending on your business needs you could use the rebates to provide: labor warranties, a homeowner rebate or a salesperson SPIFF for Evolution® equipment sales – the opportunities are numerous!

Requirements:

• Talk to the Distributor about enrollment through HVACpartners
• For claim and rebate reports, go to BryantPromotions.com

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Wells Fargo Financing

Benefits:

• Increase average sale amount by using financing
• Provide homeowners with convenient monthly payments that fit their budgets
• Sell monthly payments versus total cost
• Increase profitability by upselling and cross-selling to provide the best solution for the customer
• Take advantage of periodic factory promotions on financing
• Fast credit approval and hassle-free settlement

Wells Fargo® retail financing program that dealers are able to offer at the kitchen table. Special reate sheets and reimbursement amounts available.

Promotions:

• Full year promotion for Factory Authorized Dealers
• Simplified rebate calculation

Requirements:

• Open to all Bryant dealers, upon credit approval

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Microf Financing

Benefits:

• Simple financing option for homeowners with less than perfect credit
• Affordable monthly payment solution
• Flexibility and affordability for consumers

Available in select regions, Microf® offers an innovative rent-to-own financing strategy that provides flexibility to customers who may not be eligible for traditional financing options.

Requirements:

• Must sign up with Microf to receive Dealer Welcome Kit that includes Microf Media Kit and educational consumer brochures

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EGIA Financing

Benefits:

• Free access to online and in-person training to improve skills, gain experience and increase profitability
• Access to geothermal financing programs through GEOSmart® Financing Clearinghouse with options up to 20 years. The extended term loans can help ease homeowners’ concerns about the financial commitment and help them understand the monthly benefits of a geothermal system
• Industry Trends and Best Practices from the EGIA contractor network are available to improve processes and gain insight from peers to better your business
• Discounts on products and services through EGIA Contractor Marketplace

The Electric & Gas Industries Association (EGIA®) is an organization committed to advancing energy efficiency through home improvement and renewable energy. Bryant dealers and Distributors can take advantage of the Bryant-sponsored EGIA Membership to access various benefits.

Requirements:

• Open to all Bryant dealers

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Extended Service Agreements

Benefits:

• Flexible options to meet any customer’s needs
• Provides bumper-to-bumper protection
• Contract can be purchased up to five years after installation (with 90-day wait period if purchased after one year of installation)
• Residential and commercial application, ductless coverage options available

Requirements:

• Open to all Bryant dealers

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Personal Use Program

Benefits:

• Grow the depth and breadth of your understanding of the Evolution® line and its benefits
• Develop a personal testimony to buidl the reputation and credibility of Evolution® products with homeowners
• Discuss top-tier systems more frequently and close the deal with them more effectively
• Enjoy the latest and greatest Bryant® equipment in your home

Available Products:

• Air conditioners
• Heat pumps
• Gas furnaces
• Evaporator and fan coils
• IAQ products
• Thermostat and controls
• Ductless systems

The Bryant Personal Use Program (PUP) is designed to allow an individual from a dealership the opportunity to purchase our top-of-the-line Evolution® products at highly subsidized pricing. We feel there is no better way for us to support your sales efforts than to help you develop first hand experiences with our top-tier products! The Personal Use Program enables you and your team to “try before you sell”

Requirements:

• Only dealer personnel who have responsibility for selling or recommending HVAC equipment for homeowners are eligible
• Your purchase must be for your personal use in your primary residence
• One complete system can be ordered every two years
• Distributor must enroll dealer in program via HVACpartners
• Eligibility is subject to the complete program terms and requirements

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Ductless Incentive Program

Benefits:

• Bryant Ductless is included in all Bryant marketing programs such as the Bryant Factory Authorized Dealer program and Bryant Flex Rebates.
• Bryant Ductless specific ad kit materials and radio spot
• Enhanced visibility in the Dealer Locator search results on BryantDuctless.com
• Imagine Ductless App, an augmented reality app

As a Bryant dealer, you have added benefits when selling Bryant Ductless products. From unique industry leading tools to participation in all Bryant marketing programs, Bryant Ductless is key for your business.

Requirements:

• In order to enroll, you will need to work with your Distributor to be identified through HVACpartners as a Bryant Ductless dealer

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Custom Dealer Brochures

Benefits:

• High-quality design leaves customers with a great first impression
• Single piece of literature including only products dealer sells
• Professionally presents the Best/Better/Good product options
• Support sales
• Ductless-only custom brochure is available

Literature program that allows for customization and flexibility for dealers.

Requirements:

• Open to all Bryant dealers

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Dealer Bios

Benefits:

• Enhanced profile listings on the Dealer Locator
• Make your business more accessible and searchable to local homeowners
• Customizable – include your company image, certifications and services, and community involvement

Allows dealers to provide more information about their businesses on the Bryant Dealer Locator on Bryant.com.

Requirements:

• Open to all Bryant dealers with prior Distributor approval and enrollment

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True Heros

Benefits:

• Public relations
• Increased Awareness
• Community Involvement

A reflection of the dedicated team of Bryant Dealers who do Whatever It Takes® on a daily basis for their customers, and also go the extra mile to make a positive impact in their local communities. These dealers honor real local heroes with personalized awards, ceremonies and charitable donations, receiving valuable goodwill PR for their dealership.

Requirements:

• Open to all Bryant Dealers

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Apparel & Promotional Items

Benefits:

• One-stop access to the best prices on more than 750,000 promotional products, including Bryant-branded, Bryant Factory Authorized Dealer, and Bryant racing apparel and promotional items
• Special discounts if you “Like” Shillings Sales on Facebook

Branded apparel and promotional items are available through Shilling Sales® (e.g., pens, sunglasses, etc.) to build value and recognition for the Bryant brand you proudly represent.

Requirements:

• Open to all Bryant dealers

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Uniforms

Benefits:

• Professional appearance for your and your sales team and technicians
• Puts homeowners at ease
• Affordable uniform solutions available through Cintas
• Purchase and rental options available

Turnkey, affordable uniform solutions are available through Cintas®. Uniforms present professional appearances, create a recognizable brand for your business and put customers at ease.

Requirements:

• Open to all Bryant dealers

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Vehicle Graphics Signs & Decals

Benefits:

• Increase awareness of your company and Bryant
• Reinforce your identity as a professional contractor, backed by Bryant
• Easily customizable – add your own company logo and information to vehicle graphics or jobsite signs

Convey a professional image with Bryant-branded vehicle graphics, jobsite signs, banners and more.

Requirements:

• Open to all Bryant dealers

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Outdoor Signs

Benefits:

• Enhance your company image as a professional and established business
• Build credibility through association with Bryant
• Affordable solution for all signage needs

Outdoor signage to build value and recognition for Bryant brand.

Requirements:

• Open to all Bryant dealers

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Homeshow Displays

Benefits:

• Professionally designed and constructed exhibits and displays to bring attention to your booths
• Educational aid to use at homeshows and conventions

Display tools that build brand value and recognition of Bryant® products and brand.

Requirements:

• Open to all Bryant dealers

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Bryant Solution Center

Benefits:

• Real-time, one-on-one help from knowledgeable professionals
• One-on-one attention: 8am-5pm EST, Monday – Friday
• Dedicated 888# (1-888-994-7237)

Easily accessible team of Bryant customer service representatives who have access to resources published by Bryant headquarters.

Requirements:

• Open to all Bryant dealers

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HVACpartners

Benefits:

• One-stop shop for all things Bryant
• Information available online 24/7
• Source for all up-to-date technical, marketing and sales tool information

Access to product, marketing and sales tool resources published by Bryant headquarters.

Requirements:

• Open to all Bryant dealers

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Bryant Dealer Dashboard

Benefits:

• Provides quick and easy access to frequently visited pages on HVACpartners
• Click the links to go to specific pages on HVACpartners

The Bryant Dealer Dashboard provides quick access to programs and tools on HVACpartners. The dashboard is grouped into four categories: Generate Leads, Close the Deal, Streamline Your Business, and Get in the Know.

Requirements:

• Open to all Bryant dealers with an HVACpartners login

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My Learning Center

Benefits:

• Extensive catalog of online courses available 24/7
• Explore and purchase courses specific to your role with Learning Paths
• Technician Virtual Reality training and Learning Paths
• View current Factory Authorized Dealer training hours needed
• Earn NATE® CEUs with select courses
• Access HVAC video content
• View training biographies
• Assign online courses to staff
• Download certificates for completed courses
• My Learning Center courses are eligible for market funds

My Learning Center is your central location for professional training resources that help strengthen careers and businesses. We believe in providing high-quality learning experiences both online and in the classroom.

Requirements:

• Available to all Bryant dealers and their staff

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Indoor Air Quality Sales Program

Benefits:

• Use of Indoor Air Quality Specialists logo
• Certificate
• Lead generation through designation on the Bryant Dealer Locator
• Ability to advertise/promote your company as a participating qualifying dealer
• Increased revenue with higher attachment rates of IAQ products

Allows dealers to receive training and become certified to take advantage of an opportunity to grow revenue by increasing their Bryant® product mix to include Indoor Air Quality products.

Requirements;

• Complete online training course through MLCtraining.com
• Annual recertification is required to maintain the icon on the Dealer Locator

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Product Literature

Benefits:

• Comprehensive selection of product brochures and product posters
• Includes in-depth product family information

Full-color sales literature pieces that can be given to homeowners to help dealers present and sell Bryant® products.

Requirements:

• Open to all Bryant dealers

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Connected Portal

Benefits:

• Information, including system alerts, fault codes, troubleshooting steps, equipment details, product documentation, warranty entitlement and service history
• Generate personalized leads:
  • Identify systems that are eligible for a software update to improve performance or enable new features
  • Identify customers overdue for annual maintenance or a filter change and flag them as a service opportunity
• Build customer loyalty with the ability to change certain equipment settings remotely

The Connected Portal provides dealers with key insights into their Wi-Fi® thermostat customers in order to help dealers streamline service, identify additional sales or service opportunities, and build customer loyalty.

Requirements:

• Dealership must have and HVACpartners ID#
• Dealership must sell, install and service Wi-Fi® controls

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Bryant Pro Sales App

Benefits:

• Five Bryant apps consolidated into one
• Manage homeowners / dwellings
• Product catalog and literature
• System audit / report card
• Geothermal candidate assessment
• Links to frequently used tools such as Wrightsoft® and ESS®

Mobile app providing customer management, product information, literature and selling tools to use at the kitchen table.

Requirements:

• Open to all Bryant dealers

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Bryant Service Tech App

Benefits:

• Available for both iOS® and Android® smartphones and tablets
• Mobile tool that can be used inside the home
• Ability to quickly find unit information by scanning a unit’s barcode or entering a serial or model number

Provides equipment bill of materials search, cross-reference tool, store locator, technical literature, tech tips videos, warranty entitlement, service history and more.

Requirements:

• Open to all Bryant dealers

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Dealer Discounts

Benefits:

• Volume pricing on some critical routine purchases
• No annual fee to utilize discounts
• Some additional benefits for Factory Authorized Dealers

Dealer discounts help you save time and money on critical operational purchases such as vehicles, software, tools, and equipment. Each vendor is committed to helping your business grow.

Requirements:

• Open to all Bryant dealers

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Ford Fleet Discounts

Benefits:

• Provides discounts on Ford® vehicles purchased for business purposes
• No limit to the number of fleet vehicles purchased
• Discounts given at time of invoice
• Available in the US and Canada

Bryant is pleased to provide our dealers with a fleet discount program via Ford®. As a Bryant dealer, you may receive discounted pricing when you purchase a Ford® vehicle for businesses purposes. The fleet discount is in lieu of a retail incentive or any other special incentive on the vehicle purchase.

Requirements:

• Must be a Bryant dealer in order to take advantage of Ford fleet discounts

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Factory Authorized Dealer Program

Benefits:

• Dealer can offer exclusive 100% Satisfaction Guarantee
  • Creates consumer confidence and sets dealer apart from competition
• Lead generation on Bryant.com provides three times more leads to Factory Authorized Dealers
• Online scheduling provides leads to your inbox
• Third-party ratings and reviews on the Bryant Dealer Locator
• Priority ranking on the Bryant Dealer Locator
• Call tracking features
• Promotion on Bryant.com to educate consumers on the benefits of choosing Factory Authorized Dealers
• Merchandising and marketing support specifically for Factory Authorized Dealers
• Periodic, special retail financing options
• Factory Authorized Dealer financing reimbursement
• Exclusive awards and recognition

Designation for dealers who are willing to do Whatever It Takes® by setting higher standards with a steadfast commitment to quality products and service, an unwavering dedication to customer satisfaction and a demonstration to the highest level of performance.

The Factory Authorized Dealer program allows dealers to gain a stronger position in the marketplace and maintain an edge over the competition.

Requirements:

• 75% brand loyalty
• Advertise and identify exclusively with Bryant on core products, including ductless products
• Attend the required number of training hours each year
• Offer the 100% Satisfaction Guarantee on all AOR jobs
• 50% of service technicians must be NATE® certified or are union shop
• Display the FAD logo per the FAD agreement
• Meet Bryant’s business practice guidelines

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Factory Authorized Dealer Awards

Benefits:

• Multiple levels of awards based on a dealership’s business results:
  • Circle of Champions
  • Medal of Excellence
  • Pinnacle Award
  • Bryant Dealer of the Year
• Each award winner receives a trophy, media release, recognition on Bryant.com, a special icon on the Bryant Dealer Locator, and recognition at both the national Bryant FAD Awards event and the Bryant Dealer Rally in Indianapolis, IN
• Award winners receive 4-5 times more leads than non-award winners from the Bryant Dealer Locator

Recognition for Bryant Factory Authorized Dealers who:

• Embrace a steadfast commitment to quality products and service
• Have an unwavering dedication to customer service
• Demonstrate the highest level of performance

Requirements:

• Must be active and compliant with Bryant FAD requirements
• Must have at least 3 years of Bryant equipment purchases
• Must meet or exceed the required score on the BFAD Awards scorecard for an award

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Charles Bryant Award

Benefits:

• Recognition at the annual BFAD Awards event and Bryant Dealer Rally
• Receive custom trophy, media release and special icon on Bryant Dealer Locator

The Charles Bryant Award, named for the company’s founder, recognizes a loyal Bryant FAD that epitomizes the characteristics of Charles Bryant: professionalism, quality, reliability, and community spirit. Recipients of this prestigious award are active in the HVAC industry, make a significant impact in their community, provide superior customer service, and are committed to developing their employees.

Requirements:

• Must be nominated by the Distributor
• Established Bryant FAD that has been with the Bryant brand continuously for 10+ years and FAD for 5+ years
• Is a leader in the local community
• Advertises and promotes Bryant products exclusively
• Is actively involved in the HVAC industry
• Is highly engaged with employees and provides employee advancement opportunities

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Bryant Women in HVAC

Benefits:

• Network with other female leaders from Bryant dealerships and distributorships
• Grow professionally and personally as a member of the HVAC community
• Develop a stronger connection to the Bryant brand

Bryant Women in HVAC engages and supports women employed in the HVAC industry bu educating them on relevant industry topics, facilitating their professional growth, addressing their challenges and capturing their unique perspectives.

Requirements:

• Current and future female leaders from Bryant dealerships and distributorships
• Must be selected by the distributor

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Bryant Dealer Rally

Benefits:

• Jam-packed weekend full of food, entertainment and networking with dealers, distributors and Bryant Leadership
• Product showcase tradeshow
• Recognition of the best-of-the-best dealers, including Circle of Champions, Medal of Excellence, Pinnacle, Dealer of the Year and Charles Bryant Award
• Tickets to the Indianapolis 500 race

Dealer event hosted over Memorial Day weekend in conjunction with the Indianapolis 500® to drive dealer and brand loyalty.

Requirements:

• Determined by local distributor

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Income Extension

Benefits:

• Dealer loyalty program that can supplement an enrolled Participant’s income as early as age 62.

A deferred income program designed to reward long-term dealer loyalty to the Bryant brand. After enrollment in the Program, a dealer-designated Participant receives an annual deferred benefit credit based on the dealership’s annual purchase amount of qualifying equipment. Dealerships must remain eligible and compliant with the Program requirements at all times in order to Participants to remain eligible to claim benefits.

Requirements:

• Dealership’s total annual purchases designated HVAC products from all manufacturers or sources must be at least 75% Bryant-branded
• The dealership advertises and identifies exclusively with the Bryant brand in core product categories including ductless equipment as defined by Bryant on websites, signage, vehicles, social media, etc.
• Dealerships will be audited for compliance throughout the year. Non-compliant dealerships will be remove from the program and it participants will become ineligible to receive all program benefits
• Other participation criteria can be found on the enrollment agreement and in the Program Guidelines

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